We measure visitors to our website using Google Analytics. This records what pages you view within our site, how you arrived at our site and some basic information about your computer. All of that information is anonymous – so we don't know who you are; just that somebody visited our site.
The information we collect from analytics helps us understand what parts of our sites are doing well, how people arrive at our site and so on. Like most websites, we use this information to make our website better.
A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website. Cookies are used by many websites and can do a number of things eg remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website.
The rules on cookies are covered by the Privacy and Electronic Communications Regulations. The Regulations also cover similar technologies for storing information, eg Flash cookies. The Regulations were revised in 2011, and in the UK the Information Commissioner's Office is responsible for enforcing these new rules.
Read More www.ico.org.uk
The EU cookie law (e-Privacy Directive)
The Cookie Law is a new piece of privacy legislation that requires websites to obtain consent from visitors to store or retrieve any information on a computer or any other web connected device, like a smartphone or tablet.
It has been designed to protect online privacy, by making consumers aware of how information about them is collected by websites, and enable them to choose whether or not they want to allow it to take place.
It started as an EU Directive that was adopted by all EU countries on May 26th 2011. At the same time the UK updated its Privacy and Electronic Communications Regulations, which brought the EU Directive it into UK law.
There was a one year grace period in the UK, which ran out in May 2012.
Each EU member state has done or is doing the same thing. Although they all have their own approach and interpretation, the basic requirements of the directive remain the same.
Read more www.cookielaw.org